Looking Stylish In Pretty Green

As the lead singer of Oasis, Liam Gallagher became known as the voice of a generation and was quickly chosen to be a fashion icon. While the band were at the forefront of the Britpop era of the mid 90s, the group managed to rise above any genre and stood apart from the rest of the bands that were breaking through at this point.

 One of the biggest elements of the Oasis sound was its reliance of the music of the past and there were many elements that drew from the bands of the mod era. Groups like The Who and The Small Faces played a huge role in shaping the Oasis sound and they also shaped the fashion sense and style of the group. As the front man of the band, a lot of the focus fell on Liam Gallagher and he soon became the fashion icon for many fans around the world.

 While the links between Gallagher and the fashion industry were acknowledged, the news that he was setting up his own fashion label came as a shock to many. Some derided the move as a vanity project while many questioned just how much input he would have to the range, wondering if he would just be a figurehead for the brand. The level of awareness that Gallagher could bring to the would be huge but all credit to the singer, he appears to have been extremely hands on with the fashion range.

 An early indication of the sort of fashion that Gallagher would be serving up with the new fashion brand came in its name. Pretty Green is the name of a song by The Jam, one of the most iconic and stylish bands who have been placed under the mod label. The Jam, led by mod icon Paul Weller, may have surfaced in the late 1970s but they were hugely influential in the Mod revival and they were undoubtedly a major factor in so many people getting into mod culture.

 A store can be found in the most swinging of locations

 There is a Pretty Green store in Carnaby Street, the swinging fashion hot-spot of the 1960s and a cultural location for mods over the years. Having a location in this area is significant for the brand, tying into the cultural past that it looks to associate with but also placing it at the heart of what remains a hugely important fashion district for mods ensures that there is a great level of passing trade for the shop. While the idea of owning a fashion store in this part of London no doubt appeals to Gallagher, the fact that Pretty Green has fitted in so well in their fashionable surroundings indicates that the label is one to be trusted and recommended.

 Although the label has a strong link to the past, Pretty Green has shown itself to be a label that is forward thinking. An indicator of this came in November 2012. The company announced that they would no longer be using fur in any of their ranges, an announcement which was met with full approval and praise from PETA, the animal rights activists.

 A mod style icon that people can trust

 If Liam Gallagher was to wear a bin bag, there is a strong chance that a number of his followers would copy him in doing so. It is therefore refreshing to see that the Pretty Green label has not just relied on his name and pulling power to be a success. The Pretty Green label was awarded the prestigious Drapers 2010 Menswear brand of the year award and also the 'Best Breakthrough Brand' at the WGSN Global Fashion Awards 2011. This was a clear indication that the label is heading in the right direction and will be around for many years to come.

 Pretty Green has successfully filled a gap in the menswear fashion market and Liams attention to detail with such remarks as We wont just release any crap, if its not good enough then it gets binned will no doubt serve the brand well.

 Mods who have no real interest in the musical output of Gallagher have found themselves drawn to the wide range of clothes available. While there is little new or daring about the range, the product range, cut and style of the polo shirts, shirts, denims and even footwear fit perfectly with those consumers that are looking to create a mod style to their fashion sense.